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The charity, which was founded by Brakes, a Sysco company, recently celebrated its 10th anniversary and continues to lobby for Government support to tackle holiday hunger.

The latest initiative will see fundraising take place in Sysco depots across the country as it seeks to support families at one of the most difficult times of the year for parents living in poverty.

Called the Meals & Joy campaign, it will run from December 2–9 and is part of The Big Give Christmas Challenge, the UK’s biggest match-funding campaign.

During the week, every donation made through the Meals & More Big Give page will be doubled. The target for the campaign is £37,500 which will be matched by the Big Give campaign to a total of £75,000.

Of this £7,500 will purchase winter gloves and the remaining £67,500 will go directly to 60 delivery partners to fund food and activities at 400 clubs. Enough to support the provision of 50,000 meals.

Kerri Frost, Corporate Partnerships Manager at Meals & More, said: “No child should face Christmas hungry or cold. The reality is that more families than ever are struggling when free school meals stop for the holidays. Through Meals & Joy, every pound given will go twice as far — filling plates, lifting spirits, and reminding children that they are not forgotten.”

The Meals & Joy campaign features a short film which opens with a mum anxious and cold, struggle evident as she wraps chocolate coins, worried that Christmas may pass them by. Hope arrives when she spots a flyer for a local holiday club — supported by Meals & More — where healthy meals, warmth, and festive fun bring the magic of Christmas to life once again.