Skip to main content

News

Warwickshire County Council starts Eat Well Move More campaign

13 Mar 2025
Warwickshire County Council (WCC) is helping families to make healthier choices through a new campaign Eat Well, Move More.

The council says simple changes to improve diets and increasing exercise can make a 'big difference' to children's long-term health and wellbeing.

The campaign encourages families to replace fizzy drinks, juice drinks and flavoured milks with water, lower-fat milk, or drinks with no-added-sugar. The campaign also encourages families to:

  • Don’t give children energy drinks as they are high in caffeine. 
  • Involve children in meal planning to encourage healthier eating.
  • Let them choose recipes, pick vegetables and fruits at the supermarket.
  • Get them helping with meal preparation.
  • Children learn by watching their parents—so setting a good example can make a real impact.   
  • Give children smaller portion sizes. If they are hungry they will ask for more.
  • Try to avoid bigger portion sizes like ‘go large or ‘supersize’ deals.   
  • Fruit and vegetables are a great snack choice, but if kids are having packaged snacks, aim for no more than two a day.
  • Children should ideally be active for at least 60 minutes a day, with 30 minutes taking place outside of school.

Councillor Sue Markham, portfolio holder for Children and Families, said: “As a child friendly county, we know that nurturing healthy habits from an early age is fundamental to building a strong foundation for children as they grow up.  

“We understand that balancing family life, work, and healthy habits can be a challenge, so the Eat Well, Move More campaign is here to support families with easy, practical ideas to help children eat better and stay active.  

“By introducing children to a variety of nutritious foods and fostering positive relationships with eating and exercise, we are setting them up for a lifetime of good wellbeing. By making small changes every day, we can create lifelong healthy habits for our children."