Allergy UK announces date & theme for Allergy Awareness Week
This year the Allergy Awareness Week will launch its new campaign ‘I Wish I Knew’. They are:
- Allergies can strike at any age.
- An allergy can make other health conditions such as asthma worsen.
- Getting a diagnosis for an allergy matters it is the key to accessing the right care.
A spokesperson for Allergy UK said: “Our last campaign ‘It’s Time’ was a call to arms to take allergies seriously. Our new campaign will build on the core message of this whilst highlighting the importance of early interventions when symptoms of an allergy begin to appear.
“The campaign will run throughout 2025 and beyond. Allergy Awareness Week 2025 will be the first chapter in this conversation and efforts will focus on highlighting three key things everyone needs to know about allergies. In raising awareness of #thesethreethings we aim to ensure anyone is well placed to act early and seek help, should any symptoms of an allergy appear.
“With half the population expected to have allergies by 2026 and our healthcare system not optimised for their care, it’s crucial that anyone who is newly diagnosed is empowered to access the support they need early on in their journey. Together we can raise awareness, educate and make it known that no one has to face allergies alone.”