News

In March Anchor launched its Baking Kits for Schools on pack promotion creating 92,500 grubby aprons, messy mixing bowls and licked spoons at primary schools across the country.

The Anchor Baking Kits for Schools promotion offered all primary schools across the UK the opportunity to receive free spoons, mixing bowls and aprons, to help kit them out for their compulsory practical cookery classes.

Every promotional pack of Anchor Block Butter and Anchor Unsalted Block Butter purchased from March until the end of May, added a 10p contribution to the creation of baking kits, which were the distributed to all primary schools that signed up to the programme.

6,033 primary schools across the country registered for the promotion including those as far away as the Isle of Man, Channel Islands and Shetland Islands. Even the smallest school in the country, Herm Island School, signed up.

Jennifer Brown, Brand Manager for Anchor, said: “This has been a great campaign for Anchor Baking.

“We’ve not only managed to help schools with resources they desperately needed, but we’ve hopefully encouraged the younger generation to enjoy baking both at school and at home.”