Atalian Servest saves more than 200,000 kilos of ‘ugly veg’
The ‘ugly veg’ campaign has made use of more than 77,000 items of fruit and vegetables that would have otherwise have been discarded. On average farmers struggle to sell 16% of their crop yield due to aesthetic reasons and in the UK around 70% of the total food waste is edible.
The B&I, education and healthcare caterers regularly promote ‘ugly’ meals across all sites, highlighting the issues of food waste to customers and educating and empowering them to make choices which reduce their own individual food waste.
Henry Watts, managing director of Catering at Atalian Servest, commented: “We are thrilled to see what a huge difference our ‘ugly veg’ campaign has made in the space of 18 months.
“Caterers have a huge responsibility to their clients and to the planet, our ‘ugly veg’ campaign allows us to create fantastic seasonal dishes while benefitting the environment. We look forward to growing this initiative to make an even bigger impact over the coming months and years.”