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Bidfood adds four new ‘striking landscapes’ to its fleet

06 Feb 2023
Wholesaler Bidfood has welcomed four new iconic food-inspired landscapes to its fleet to celebrate over a decade since the original designs first hit the road.

A competition was launched between employees to create a design to inspire the next Bidfood landscapes and win a £500 voucher to spend at a number of high street stores.

After receiving nearly 100 entries, a panel of experts from across the business with knowledge in graphic design, food and transport came together to choose the four winning entries. The four designs are an underwater-scape, tropical paradise, sunrise over a farm and a winter castle.

Catherine Hinchcliff, head of corporate marketing, added: “Our underwater, farm, waterfall and castle landscapes are not just captivating to look at, but showcase our diverse range of ingredients and products we provide to our customers.

“From fresh fruit and veg, to meat and poultry, fish, dried goods and even sweet treats. We hope they will become just as iconic and as popular as our first food landscapes with caterers, our employees and even the wider public, as they deliver to more than 40,000 customers across the UK.”