News

Beginning 1st January 2026, customers can secure up to four months of deep cut pricing on a wide range of favourite products across a variety of categories such as bakery and cleaning.

The campaign invites customers to ‘put your price on ice’ by purchasing any qualifying Price Freeze product during the January to February window, which will then automatically receive the same frozen price on all subsequent orders of that product until 30th April 2026.

Katie Sillars, head of commercial growth initiatives at Bidfood, said: “Right now, operators don’t just need another promotion, they need certainty. Our Price Freeze is about locking in real savings on the products customers rely on most, so they can plan with confidence and focus on driving sustainable growth as we head into the new year.

“Even small savings add up, freeing up cash that can be reinvested in teams, menus and customer experience. We want this to feel like a genuine boost for hospitality – supporting both resilience and growth through the toughest winter months and into early spring.”