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The company has developed a series of themed menus, posters and recipes to make it easy for foodservice businesses to take part.

With recipes including some modern twists on traditional favourites such as cumberland & cabbage Yorkshire puddings and pulled beef cottage pie, there are plenty of ideas to bring British appeal to every menu.  

Businesses can also access seasonal guides and fruit and veg calendars as well as grower stories, with insight and information from producers such as Naylor Farms, which has been providing quality British products since 1909.

Cathy Amos, head of customer marketing at Brakes and an ambassador for Love British Food, said: “A selection of menu templates will allow them to highlight British dishes and ingredients, perhaps using some of the fantastic recipes that our development chefs have been busy creating for menus in care homes, pubs, coffee shops, hotels and schools.

“British produce remains a very important aspect of menu development, ranging from very specific locally sourced produce to a more generic British feel, depending on the customers’ requirements and their consumers’ perspective of provenance. But, however they incorporate British on their menu, British Food Fortnight is the perfect time to celebrate it.”

Brakes joins a range of other like-minded organisations including LACA and NHS Trusts in backing British Food Fortnight. To access the resources, visit here.