Brakes brings back £2m ‘Help for Hospitality’ fund as cost pressures increase
The previous campaign generated around £2m in cashback that was invested in rewards, charities and independent businesses.
With foodservice facing ongoing threats, including increasing costs as inflation rises and challenges with labour shortages, the campaign is open to businesses in all sectors, so anyone including independent schools, pubs, restaurants, hotels or care homes can take advantage of the scheme.
The campaign will see customers benefitting from 10% online cashback on key categories including chilled meat & poultry, fresh produce and wine & champagne, plus hundreds of cashback extras, backed up by regular, monthly promotions on more than 500 products.
Outlets can choose to redeem their cashback as Brakes credit on future orders, with more than 150 favourite high-street brands, or choose to lend their support to one of a list of charities.
Paul Nieduszynski, chief commercial officer for Sysco GB, said: “For many businesses it’s been an incredibly difficult three years with only very brief periods of respite. With the pressure on operators in all sectors, we felt we needed to step up and create a programme that makes a real difference to customers facing a challenging time.
“We’ve invested millions in what is our biggest ever campaign, so we can offer help right where it’s needed. We’re committed to putting money back in the pockets of publicans, restaurateurs, care home owners or any business that serves food.”
Both new and existing customers that wish to take part need to register at brakescashback.co.uk and can earn cashback on deliveries until 26 August. Full terms are available on the website.