Brakes creates new vehicle livery to celebrate International Women’s Day
The vehicle features three women in various wholesale roles and it went into service on 8th March when International Women’s Day is celebrated across the globe.
Margaret Gooch, human resources director for Sysco in Great Britain, said: “Within Sysco, we aspire to create a culture that is diverse, equitable, and inclusive. We want to encourage people to apply to the company without restriction and ensure that we do what we can to remove systemic barriers and biases so that outcomes are based only on an individual’s talents, gifts and work.
“Women are under-represented in wholesale and we saw International Women’s Day as the perfect opportunity to get our latest vehicle on the road, emblazoned with photographs of women in a range of roles across the business.”
The new purple vehicle will initially be based on Brakes’ Warrington depot, before embarking on a tour of Brakes depots, a moving billboard of some of the opportunities on offer to everyone.
Aicha Lahsen, who was the first to take control of the new vehicle when it goes into service, added: “I love my career as a driver at Brakes, so it’ll be nice to encourage other women to follow in my footsteps. While it’s still unusual to see a woman driving a HGV, with the support of companies like Brakes, it won’t be long before we see more women behind the wheel.”