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Headlining the campaign is a 10% cashback offer, which is available until 31st December 2022 across key categories including meat & poultry, Christmas tableware as well as wine & champagne. Brakes has also launched new Christmas desserts such as chantilly individual Belgian chocolate and caramel pyramid.  

The new products join a mix of traditional Christmas favourites, on-trend twists and plant-based alternatives giving operators a comprehensive range to ensure that they have the ‘perfect Christmas menu solution’ for every customer taste.

Paul Nieduszynski, chief commercial officer for Sysco GB, said: “We have almost 1,000 products in our Christmas range with some fantastic new products that will enhance any service. We recognise that this year, our Christmas offer needs to be about more than just range. That’s why we’ve introduced a fantastic online cashback offer, providing some much-needed support.”