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The campaign comprises of more than 3,500 price cuts and a ‘cash back’ style scheme that can help reward businesses.

Paul Nieduszynski, commercial director, Brakes, said: “Hospitality is a crucial component of the UK economy and a beloved part of life in Britain that has been dearly missed while closed during lockdown.

“With the market on the cusp of reopening, the coming weeks will be a critical moment, as outlets up and down the country prepare to welcome customers back, after one of the most difficult periods in our history.

“The team at Brakes felt strongly that we had to play our part, by providing help for the UK hospitality industry. That’s why we’ve invested millions in this campaign, so we can offer help right where it’s needed. Our aim is to put pounds back in the pockets of publicans, restaurateurs or any business that serves food.”

During the campaign Brakes customers will benefit from at least 10% cash back on categories including chilled meat & poultry, fresh produce, wine & champagne and catering supplies & equipment.