News

Calypso Soft Drinks has reached over 1 million school children through its campaign aimed at driving demand of its school compliant range.

The ‘My Calypso Story’ competition targeted 11-18 year olds in the school environment and on social media channels with a real life photo competition, which invited them  to submit their own ‘Calypso selfie’ for the chance to win a range of prizes – from iPods through to adventure days out.

Over the course of four weeks, Calypso reached over half a million young people on Facebook alone with brand and product messaging, with a further 150,000 Twitter impressions. The team also distributed launch packs to over 5,000 schools, inviting catering managers to support the competition.

Michele Davies, Marketing Manager at Calypso, explains: “Our target market is very difficult to reach through traditional marketing channels, and as such we launched a lively competition, hosted on Facebook, that would capture their imagination.

“Through this campaign we aimed to improve brand awareness and consumer engagement. By asking people to submit a photo of themselves with their favourite Calypso drink we successfully captured consumers’ love for the brand in a way that encouraged sharing and engagement. The feedback we’ve received from catering managers and consumers alike, has been fantastic!”

Calypso’s school compliant range includes the flagship Aquajuice brand, as well as the popular Rapidz, Juicy Aid, Juice Shots, Pure Juice and Fairtrade Juices.