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Commercial leader joins Hobart as sales director

14 Jun 2023
Cara Williams has been appointed as Hobart sales director, bolstering the UK manufacturer’s new look senior team and bringing over 15 years of direct experience as a commercial lead in the food and beverage trade.

With previous positions at PepsiCo, Birds Eye, Highland Spring, Lucozade Ribena Suntory and most recently Müller, Cara has been described as an ‘innovative thinker, adaptable and supportive leader’.

Commenting on the news Cara said: “I’m delighted to be joining Hobart at this pivotal time. In terms of product innovation and the industry at-large, this is certainly a fast-track learning process, but there’s also real synergy in terms of the fundamentals of the job.

“My experience at some of the UK’s largest blue chip companies means I’ve got that classical sales training in my DNA, so I’ll be bringing that to the role straight away. Long term, I will be looking to further support and develop this already highly experienced team as we accelerate into an exciting new era for the business.”