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The campaign will run from 19 June until 31 August and is aiming to raise £25,000 for charity. Four Fit and Fed products will be on sale at all EAT. stores across the UK, with 25p of each sale going to charity.

Holiday hunger is where low-income families are unable to properly feed their children without the support of free school meals. One third of parents in low-income households have skipped a meal so their children can eat during school holidays.

73% of the poorest families cannot always afford to feed their children during the summer holidays. Fit and Fed works to reclaim the summer by supporting projects in the heart of local communities across the UK, giving them free access to sports and healthy meals.

Executive chef at EAT., Arnaud Kaziewicz, said: “We are so proud to work with StreetGames on their Fit and Fed initiative and have experienced first-hand the benefits their projects bring to children during the holidays – from social interaction with others, delicious, healthy food, sports activities and fun.

“The funding goes towards making sure projects like these can continue to be run, and also allow other projects to be set up.”

A number of EAT. shops will have smoothie bikes, allowing customers to actively blend their own fresh fruit smoothie, all for a £2 donation which will go straight to Fit and Fed.

Holly Oades, customer director, EAT., said: “In 2018 we raised over £10,000 through our charity box collections in store, and since then have been working closely with Fit and Fed on how to build on the support for this fantastic charity and help in their goal to reclaim the summer holidays for children across the UK.”