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FoodCycle is challenging its supporters to live off a food and drink budget of £2.10 a day as part of a campaign to raise awareness of UK food poverty.

The campaign will run from November 24th to November 30th and participants in the Breadline Challenge are being asked to raise £50 each, which is enough for FoodCycle to serve around 100 meals for people who are struggling to get by.

Mary McGrath, FoodCycle chief executive, said: “At a time of high unemployment, rising food prices and living costs, and stagnating salaries, it is without a doubt that many more people are being pressed into hard times. We and our volunteers see this every day up and down the country. An estimated 4 million people in the UK are affected by food poverty and over 900,000 were forced to access food banks in 2013.

She added: “We don’t believe that food poverty and food waste should co-exist in the UK so we’re doing something about it. We hope others can help by taking part in the Breadline Challenge, raising vital funds for our projects and raising awareness of the growing problem of food poverty in communities across the country”

FoodCycle runs 20 volunteer-powered community projects across the UK, transforming food that would otherwise be wasted into healthy three-course meals for people at risk of food poverty and social isolation.

Participants can sign up at www.breadlinechallenge.com