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The foodservice wholesaler has launched more than 130 new products making it their most comprehensive festive new product development programme to date. The range includes pulled Turkey and Turkey hotdogs as well as desserts such as cinnamon swirl cheesecake and chocolate & sour cherry roulade.

Brakes has created a new brochure that can be downloaded from the Christmas section of their website. Demand can often be volatile at Christmas, with last minute bookings so Brakes has highlighted a range of ‘Freezer to Plate’ dishes that can be served from five to 15 minutes, which also helps minimise waste.

Paul Nieduszynski, chief executive at Sysco GB, said: “In the current market conditions, with the cost of living crisis still impacting demand in foodservice, getting Christmas right will be critical to the success of outlets.

“To help customers create winning menus, we’ve introduced a huge number of new products that offer fantastic standout, alongside the traditional favourites that deliver the quality and value customers expect from Brakes. We’ve created a number of resources on the website, which are bespoke to different sectors to help caterers find the perfect solution for their business.”