Skip to main content


Fresh Direct sees increase in sales of prepared products

10 Jul 2024
Fresh Direct has seen sales of prepared produce grow by more than 10% in the past year, as chefs increasingly seek time-saving products in the kitchen.

The pre-prepared sector is helping address some of the problems caused by staff shortages, and includes products that can be sliced, diced, shredded, quartered or cut into different sizes and shapes to suit a variety of dishes and menus.

Fresh Direct introduced foraged mushroom meat in response to growing demand for vegan products that are not ultra processed. The fresh produce supplier has responded to the increase in demand for ready to eat prepared lines, with the launch of shredded white cabbage, red cabbage and Savoy which are washed and ready to eat for making slaws and salads.

Paul Nieduszynski, chief executive for Sysco GB, said: “Supporting chefs is at the heart of what we do, so providing a range of products that make back-of-house prep more efficient fits right into that.

“With staff shortages still a major issue across the foodservice industry, the demand for prepped products is growing fast. We continue to innovate to provide the products that make a real difference to chefs, prepared to a high specification and supporting chefs where and when they need it most. In many cases, we’ve been able to work with customers to develop bespoke products for them.”