HCL announces new brand identity
Having previously been part of Hertfordshire County Council (HCC), HCL is highly experienced in school catering.
Natalie Redington, HCL marketing manager, said: “with extensive customer research conducted including valuable feedback from our customers on what they know and think about our business, along with exploring our brand perception, refreshing, and reenergising our business identity was not just wanted, but necessary. Our new branding is a contemporary evolution of existing identity.”
HCL’s new brand identity allows for an even stronger commitment to delivering the highest quality service to customers. The logo and new strap line ‘Nourish. Educate. Inspire.’
Ian Hamilton, chief executive of HCL, added: “As we unveil our new brand identity at HCL, we’re not just changing our logo; we’re reaffirming our commitment to excellence, innovation, and the wellbeing of those we serve. This transformation signifies our evolution and is a visual testament to our vision, mission, and values. We are excited for what the new brand identity will bring to our business.”