McCain Foods encourages customers to Meet the Farmers
The Meet the Farmers section of the website features interviews, video content and showcases the agricultural journey through the potato growing season.
Jo Simmons, McCain Foods senior communications and product manager, said: “McCain, in partnership with our farmers, have a passion for growing the very best quality potatoes for our products and it is great to be able to showcase how that passion manifests itself in the new Meet the Farmers section.
“Now our customers can join us on a virtual farm visit, witnessing the journey our potatoes go on from field to fork, understanding what goes into creating the quality chips that help them to deliver talking points on their menus, and stand out from their competitors.”
McCain works with more than 300 potato growers across the UK.