News

Mission Foods has announced a partnership with interactive play experience KidZania in Westfield Shepherd’s Bush to build brand affinity with consumers in London.

A Mission Wrap Factory has been designed to give children the chance to mix ingredients and knead the dough before pressing their very own wraps and undergoing quality control, simulating similar processes undertaken at the Mission Foods factory in Coventry.

The Wrap Factory is intended to help children understand where food originates and how Mission Foods wraps are made.

Marie Davies, head of marketing at Mission Foods, said: “We are really excited to be partnering with KidZania London as we believe it is extremely important for children to understand where ingredients come from and how food is made.

“We produce a range of foodservice product formats that cater for the needs of children, such as our popular Mini Wraps and we will be showcasing these in the Mission Wrap Factory in KidZania.”

KidZania allows children to explore different careers through play and to celebrate the launch Mission Foods is offering caterers the chance to win a family ticket. More information can be found on the Mission Foods website.