National School Meals Week campaign ‘highly commended’
LACA’s campaign for National School Meals Week (NSMW) in 2011 has been highly commended by judges at the recent Marketing Excellence Awards run by the Chartered Institute of Marketing (CIM).
Judges said: “The Marketing Excellence Awards celebrate the best marketing achievements across various industry sectors and acknowledge the contributions made by individuals as well as by teams.
“Winning a CIM Marketing Excellence Award means that you have created results that deliver real business benefits.
It is important that we celebrate these achievements, to continuously flag the positive value of marketing to both businesses and society. It’s the marketers who are on the frontline of any business, bridging the gap between customers’ needs and company offerings that need to perform, gain competitive advantage and make profit.”
Entered into the Public Sector – Local Authority and Emergency Services category by AVF Marketing on behalf of LACA, the NSMW campaign lost out to NHS Blood and Transplant, the winner of the award.
In a statement LACA said: “LACA was very proud to receive the Highly Commended in Public Sector (Local Authority & Emergency Services) category for LACA's National School Meals Week at last night's CIM awards. Many thanks to Arnold & the AVF Marketing team for all their work and for submitting NSMW for a CIM Award on our behalf. A great result!”
For details of the CIM Marketing Excellence Awards 2012 visit: http://www.cimawards.co.uk/2012-winners.aspx#PublicLocalEmeServ