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Nottingham City Council supports Eat Them to Defeat Them campaign

16 Jul 2021
Eat Culture, Nottingham Catering has put on some exciting displays and tasters for schools as part of the Eat Them to Defeat Them campaign to encourage children to consume more vegetables.

Featuring the vegetable of the week the children at Welbeck Primary School have been enjoying six weeks of displays and tasters. The campaign has improved the children’s diet and attitude towards vegetables and the school stated they were looking forward to next campaign.

Deputy headteacher at Welbeck Primary School Ronan Cobbe, said: “Eat Them to Defeat Them has been a roaring success at Welbeck! It’s given the children the chance to try veg in lots of different taster dishes and the majority of the children have been trying the foods and collecting rewards. The displays have been really creative and fun and shown how veg look as they grow.

“Children have been tracking how much veg they eat at home too and we’re planning to give the children who have been the most adventurous in trying new foods a special reward.

According to Veg Power 80% of children are not eating enough vegetables, with a third eating less than one portion a day. Veg Power are on a mission to inspire children to adopt veggie loving habits.

Vegetables are trying to take over the world, and the only way to stop them is to eat them, according to the Eat Them to Defeat Them storyline. The campaign launched on 7th June along with a TV advert that started on 31st May on ITV, Channel 4 and Sky.

Some of the children at Welbeck Primary School stated:

  • “I don’t usually like veg but when the school makes them I like them.”
  • “I love Eat Them to Defeat Them!”
  • “My mum says, ‘Eat your veg and you’ll become big and strong!’”