News

School meals provider Pasta King has launched the third edition of its loyalty reward scheme in schools and incorporated two British summertime favourites in its theme, ‘Football and Festivals’.

The scheme was first launched by the Devon based company in early 2015 and returns for a third time for two school terms.

For every six Pasta King or Street Eats meals a student buys they will receive a seventh free, with catering managers reimbursed with free stock to cover the seventh meal. The students’ completed loyalty cards will be submitted by the catering manager to head office where prize winners will be drawn.

In celebration of Euro 2016 and the British summer festival season, Pasta King will be giving away a whole host of gifts including Euro 2016 replica footballs, tents, portable phone chargers, selfie sticks and replica football shirts as well as a variety of different Amazon and iTunes gift vouchers.

Christine Forrest, Pasta King marketing manager, said: “We are delighted to launch our loyalty scheme again and we hope it’s every bit as successful as the two campaigns we ran last year.
 
“We like to reward our end users or consumers (the customers are the Catering Managers) and this is the perfect way for us to do so, the response last year was excellent with participating schools reporting a strong uplift in sales and we’re hopeful that even more students collect their stamps this time round.
 
“With Euro 2016 taking place in France this summer it means that the UK will go mad for football, and every year hundreds of thousands of people descend on festivals all over Britain so we wanted to offer some prizes that can be of use - and they certainly are!”

Pasta King is a UK supplier of grab & go meals to schools in the UK and now supplies over 13 million meals a year throughout the UK.