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Premier Foods Foodservice launches ‘Unleash Your Imagination’ competition

04 Apr 2025
Premier Foods Foodservice is inviting school caterers to unleash their creativity in a new competition designed to spark fun and adventure through some of the ‘nation’s best loved dessert brands’.

The ‘Unleash Your Imagination’ competition is centred around Angel Delight and McDougalls Jelly, two of Premier Foods’ most iconic dessert brands. The competition is inviting school chefs to invent their own fun and adventurous dessert. 

The competition challenge pack are now available for caterers to download via the Premier Foods Foodservice website. The pack provides a competition brief and a range of Angel Delight and McDougalls Jelly recipes.

To help caterers get creative in the kitchen, the education challenge pack features advice from school chef Holly Charnock. As an Unleash Your Imagination ambassador, she will join the judging panel alongside Premier Foods Foodservice experts.  

Charnock, chef at Sefton Council, Woodlands Primary, said: “Angel Delight and McDougalls Jelly are playful dessert brands and therefore a favourite amongst school caterers. They serve as the perfect inspiration for chefs to get creative in the kitchen. Our new competition offers the perfect platform for school chefs to showcase their creativity, ultimately sparking fun and adventure through the power of food.”

To complete their entries, school caterers must: 

  • Download the education pack via the Premier Foods Foodservice website. 
  • Purchase a minimum of two (2) cases of any McDougalls jelly (2x3.5kg) or Angel Delight product (12x600g or 6x600g) from any UK catering or foodservice wholesaler, in depot or online. This can be one case of each brand or two of the same. 
  • Create one (1) showstopping dessert featuring any McDougalls Jelly or Angel Delight product. 
  • Submit a clear photo of your dessert in both portrait and landscape, the recipe, and a receipt of your wholesale purchase to imagination@williammurray.co.uk. 

Entries for Unleash Your Imagination close on Friday 2nd May at 5pm. One winning school and one winning care home will receive a special afternoon tea experience, hosted by Premier Foods Foodservice in June 2025, featuring a selection of savoury and sweet treats plus a range of different activities.