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Now in its 21st year, the event aims to celebrate British food with the primary objective of encouraging consumers to purchase British products all year round whether they shop for groceries or eat out of home.

Sarah Robb, foodservice marketing manager at Premier Foods, said: “Premier Foods is committed to delivering the taste that people love, with food that's made in Britain by people who understand its consumers. We’re excited to be supporting another organisation with similar values and look forward to working with them to make British Food Fortnight another great success this year.”

Premier Foods has championed all its foodservice product ranges including Birds, Homepride, OXO and Sharwood’s.

Alexia Robinson, founder of Love British Food, added: “I’m so delighted that Premier Foods is supporting this year’s British Food Fortnight. An organisation home to some to some of the nation’s best loved brands with a track record of producing innovative product ranges that delight consumers, they will add a new energy to this campaign.”