News

Following the success of its annual Viva Daily Win competition, Pritchitts is encouraging school caterers to call now for their free point-of-sale kits with the launch of its new Viva Weekly Win competition.

Viva Weekly Win will reward pupils who drink Viva Flavoured Milk with the chance of winning Beats by Dr. Dre Solo HD Headphones every school week, from May 5th to December 18th 2015.

Pupils simply need to purchase any of Viva’s three flavoured milks – strawberry, banana and chocolate – and enter the code found on their carton at www.vivamilk.co.uk to be in with a chance of winning.

Simon Muschamp, head of marketing at Pritchitts, said: “Schools experienced a real uplift in Viva Flavoured Milk sales off the back of Viva Daily Win, but we’re not a company to rest on our laurels and wanted to give pupils an even bigger and better reason to get involved in our sixth year of supporting the education sector and getting students to drink more milk.

“New Viva Weekly Win is a great way to interact with students and remind them of the benefits of drinking milk, while rewarding them with a higher value and highly desirable prize that is a must-have item for all youngsters today.

“We anticipate the uptake of this year’s Viva Weekly Win to be even more positive, so we are encouraging caterers to request their POS kits now.”

The POS kits are free of charge to all participating schools.