Pucker up and share your best trout pout for Earth Hour 2015 #fishface with the MSC
The Marine Stewardship Council (MSC) has teamed up with WWF for Earth Hour and is asking people to support sustainable fishing and healthy oceans by sharing their #fishface on social media in the run up to Earth Hour 2015.
To launch the campaign, students in over 30 MSC certified universities will be championing their best trout pout on social media using #fishface. A sustainable fish and chip van will also be visiting select campuses to inspire students to suck in their cheeks and post a picture online.
George Clark from the MSC, said: “We know that British consumers want sustainable fish in supermarkets and restaurants and last year the British public bought over £350 million of MSC labelled fish.
“#fishface is a fun way for each of us to show our support for sustainable fishing and build the demand for MSC labelled sustainable seafood.”
The campaign will peak on Earth Hour on March 28th at 8:30pm and people are also being asked to celebrate choosing MSC labelled fish and enjoying a candlelit dinner. Earth Hour encouraged people to switch off their light for one hour in a symbolic display of support to the planet.