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The end child food poverty website includes a map that enables people to find help in their local area as well as information on how people can donate to help vulnerable people this winter.

On 21 December 2020 a new BBC documentary titled ‘Marcus Rashford: Feeding Britain’s Children’ was aired. According to Food Foundation research 32% of households with children reported a loss of income due to the pandemic.

Anna Taylor, executive director of The Food Foundation, said: “The new #endchildfoodpoverty website will be a vital resource for these families, making sure that those struggling to put food on the table can connect rapidly with local provision. More than this though.

“It’s a platform for a community who cares about ending child food poverty and want to work together to stop the stigma and find lasting solutions.”

The Government announced £170 million was to be given to Local Authorities in the emergency winter grants scheme to help support vulnerable families over the winter months.

Rashford added: “Following the Government investment, it was important to me that we supported by communicating on the help available in local areas, working closely with Local Authorities, so that our vulnerable families know where to turn when faced with the toughest winter on record.”

The Independent Food Aid Network (IFAN) reported a 60% increase in the use of food banks in October and predicted it will only get worse.