Report finds schools meals a priority for 84% of parents despite rising cost of living
Nearly a quarter of a million parents and carers were surveyed as part of the 2023 School Meals Report published by the ParentPay Group. The results also reveal that of the quarter of respondents (24%) who were entitled to free school meals (FSM), 88% were using them and 93% stated that school meals improved the quality of life for them and/or their children.
Nearly two thirds of these parents (64%) said they would continue to choose school meals, regardless of whether or not they qualified for FSM, highlighting the value families place in school meal provision.
Chris Schroeder, managing director of the catering division at ParentPay Group, said: “Household budgets are being squeezed by the cost of living. Despite this, our report shows that parents continue to prioritise school lunches. Schools and their caterers have done a phenomenal job providing quality, nutritional and appealing meals for all children and young people against a backdrop of soaring food, energy and labour costs.”
The key factors parents took into consideration when assessing the quality of school meals included the variety of foods on offer (78%), nutritional value (52%), how appetising meals were (50%) and adherence to appropriate food standards (46%).
Nearly eight in ten parents said more themed meals would increase their uptake of school meals, with foods related to Eid, Chinese New Year and Christmas most popular with more than half (54%) of respondents.
According to the report 68% said the hot meals available in their child’s school were priced appropriately and more than half (56%) of parents whose children went to a school that did not offer a breakfast club said they would be willing to pay extra for this.
Commenting on the report, LACA chair Brad Pearce said: “A huge number of parents responded to this year’s survey, which has become a rich source of information school caterers can use to identify and respond to the shifting trends in school meal uptake.
“With more than half of all children having a school meal every day, we encourage all schools and caterers to continue to work together to create practical and beautiful dining spaces where children can enjoy tasty, nutritious and appealing meals, while spending quality time with their friends away from the classroom.
“We are delighted to share this insight from ParentPay Group on what parents think about and value when choosing school meals for their children and continue to support our members in delivering this for the growing number of families who rely on the fantastic school meals they produce every day.”
Of those parents who had the option to pre-order school meals in advance, nearly 80% said their children received the meal they had chosen. In contrast, more than half of parents (53%) whose children did not have the option to pre-order said they did not regularly get the meal they wanted.
Many more parents of secondary school-aged children (61%) wanted to order school meals digitally or online, which is up ten percentage points from 2022.
Many parents indicated they would like more information on meal provision from their child’s school. Three in five respondents wanted to view weekly menus in advance – up eight percentage points from 2022 – and 64% of primary school parents wanted more details of what their child had eaten the previous week.
For more information and to download the full report free of charge visit: https://www.parentpay.com/cypad/national-school-meals-report-2023/.