News

A report issued by Kellogg’s and compiled in association with the Centre for Economics and Business Research, has revealed that one in seven children are arriving at school hungry, having not eaten since the previous evening.

It says the effects of this include poor concentration, loss of learning time and children falling behind through lack of concentration.

Anne Bull, chair of LACA said: “We absolutely agree that children should eat a nutritious breakfast in order to ensure they are able to concentrate and learn in the classroom, and this report reflects the anecdotal evidence we have been hearing from LACA members around the country.

“A good breakfast is an essential part of a balanced diet, vital in the battle against childhood obesity and we see the benefits of breakfast clubs first hand at schools where such schemes are run.

“We support the efforts of companies such as Kellogg’s to provide breakfasts to children who need them, and urge the Government to move quickly to enact the provisions of the School Food Plan to address this issue.”

The report also found that around 4.7 million people in the UK could be described as being in food poverty – having no choice but to spend significantly more than 10% of their household income on food and making bad nutritional choices.

It also said that the average household food bill would rocket by £357 by 2017.

Kellogg’s has teamed up with foodbank charity Trussell Trust to highlight the issue and has pledged to donate 15 million breakfasts and snacks to people in need by the end of 2016.

The report, which will be sent to politicians, also asks the UK Government to measure and monitor food poverty in a similar way to how it monitors fuel poverty.

For more details click on the link below:

http://www.giveachildabreakfast.co.uk/news.aspx