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Research discovers the most Instagrammed British dessert

14 Aug 2020
Research found Fruit cake topped the list with 654,531 hashtags making it the most Instagrammed dessert in Britain. wanted to discover what British dessert featured most on the social media platform Instagram. Britain has a ‘renowned’ history for having a variety of desserts.

In second place was the festive mince pie with 327,921 posts and in third was a classic Victoria sponge with 294,977 hashtags.

Other desserts to feature in the top ten included apple crumble, English trifle, banoffee pie, Eton mess, sticky toffee pudding and bread & butter pudding.

The final dessert to make the top ten was a bakewell tart with 43,297 posts.