School children create and market their own Subway in new competition
23 May 2016
Franchisee Ian Dawes launched the Subway Entrepreneur competition in partnership with Guiseley School and charity Young Enterprise in March.
Pupils of Guiseley School in Leeds designed their own Subway Sandwich based on a set list of ingredients, worked out cost, profit margins and created a marketing plan.
The winning Mexicano Sub will go on sale today to the general public at Subway Guiseley with marketing designed by the pupils also on display.
Ian hopes to run the competition with other local schools in the near future and eventually push the programme out nationally.