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Soil Association and Love British Food to collaborate on 'buy British' message

13 Dec 2024
Soil Association’s Food for Life and Love British Food will support each other’s mission of achieving good food for all in the public sector, hospitality and beyond.

With a deep synergy between both organisations', together they will advocate for shorter, more sustainable supply chains to make British food a central part of schools, hospitals and other settings.

Alexia Robinson, chief executive of Love British Food, said: “We are delighted that Food for Life’s sustainable catering team has approached Love British Food proposing that we collaborate to further both our organisation’s activities.

“I am excited in particular that Food for Life schools will now be invited to take part in British Food Fortnight, joining the hundreds of schools that already run special menus for children during the national food celebrations.”

The 2025 edition of British Food Fortnight is scheduled to take place from 26th September to 12th October. Love British Food says British Food Fortnight 2025 will be ‘bigger than ever’ with more celebrations taking place in communities and organisations through the UK.

Amit Dattani, director of healthy and sustainable diets at the Soil Association, added: “It’s a great time to join forces with Love British Food to amplify the work that both charities are doing to put more fresh, minimally processed, British food on the plates of the nation.

“We look forward to collaborating with each other to strengthen our combined calls for change across the food industry and support caterers and suppliers to access our homegrown produce.”