Survey finds parents struggle to get their children to eat vegetables
The data revealed over half of British parents (54%) believe that other parents are doing a better job than them when it comes to encouraging their child to eat more vegetables. Over 10% of all parents claim their children eat vegetables only once a week or less and over half (51%) of parents feel the pressure to get their children to eat their vegetables.
Mary Hibberson, a parent of a two-year-old, from Sheffield, admits that she often feels ‘parent guilt’ at dinner time: “When you become a parent you can often feel ambushed by advice, though often helpful it can also be very overwhelming. Dinner time with a two-year-old can be stressful, a lot of what I make my toddler often ends up on the floor.”
In a bid to encourage children to eat more vegetables, recipe box delivery company HelloFresh has launched their ‘Veggie Superheroes’ campaign. The ‘Veggie Superheroes’ come with activity sheets, designed to keep little ones occupied, while encouraging them to eat more vegetables and familiarise them with the benefits of doing so.
Mimi Morley, recipe development manager at HelloFresh, added: “We believe every parent needs a little help along the way, which is why we’ve launched our Veggie Superheroes, aimed at familiarising children with the benefits of eating vegetables, in a fun and interactive way.”