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Sysco GB creates three new brand ranges

19 Jul 2023
Sysco, the parent company of Brakes, has created a new range of own-brand products in Great Britain.

The range covers everything from the basic (Sysco Essentials), everyday items chefs need (Sysco Classic), to the finest premium ingredients sourced from around the world (Sysco Premium).

Sysco is the ‘global leader’ in selling, marketing and distributing food products to restaurants, healthcare & educational facilities and other customers who prepare meals away from home.

The Sysco brands family of products will be made available to all Sysco’s British businesses, including Brakes, kff and Medina Foodservice.

Stuart Smith, merchandising director for Sysco in GB, said: “The Sysco brand is hugely successful in the US, where it has built a strong reputation for quality and value.

"The new range we’ve introduced in Great Britain will help customers here more easily identify the products they want, while giving them confidence what they’re selecting is backed by the quality and value you’d expect from the world’s leading foodservice supplier.”