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The new advertising methods will be enforced by the end of 2020 for Unilever’s ice cream brands Wall’s and Twister.  

Wall’s also plans to launch ‘responsibly made’ products, which will have no more than 110 calories. The ice cream brand has been focussing on sustainable sourcing of their products as well as helping parents to make healthier food choices for their children.

According to the World Health Organisation (WHO) 18% of children and adolescents are overweight globally (2016) which is up from just 4% in 1975.