'Unique' alliance encourages children to eat more vegetables
The ‘Eat Them to Defeat Them’ campaign has returned with an 'action-packed' children’s activity book. An estimated 250,000 copies will be distributed for free through community projects, food banks, supermarkets and schools.
Alison Tedstone, chief nutritionist at Public Health England, said: “We are delighted to be working with Veg Power on this initiative. Encouraging healthy eating habits is an important part of giving our kids the best start in life.
“We know that motivating kids to eat their greens can be a challenge which is why this campaign is so important, helping to make healthier choices easier for families”
The TV campaign, that ran in Spring 2020, reached over 46 million people. The ‘Eat Them to Defeat Them’ school campaign reached 425,000 schoolchildren, with 76% of them saying it made veg more fun.
Dan Parker, chief executive of Veg Power, added: “Now more than ever we need to eat more veg – it’s key to improving the nation’s health and to supporting our fresh produce industry.
“This activity book has been created by a unique and powerful alliance, bringing together government, business, broadcasters and the third sector to collaborate on this essential issue.”