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The eLearning platform is designed to provide families with access to ‘expert-level’ public health interventions that enable them to improve their family’s veg-eating habits.

Simply Veg eLearning utilises digital tools including nudges and rewards combined with the power of video-based learning to tackle this public health challenge. The first eLearning course ‘Launch Into Veg’ has been created to help families with children who are ‘veg-resistant’ and eat little or no veg.

Veg Power believes that poor diet often starts in childhood and remains for life. According to research 80% of UK children aren’t eating enough vegetables with almost a third (29%) of primary school aged children eating less than one portion of veg a day.

Participants can take a short quiz to help reinforce their learning and take on simple weekly challenges to help move them one step closer to success. By the end of the course, the aim is for all children to be happily eating at least one vegetable.

Dan Parker, chief executive of Veg Power, commented: “Research tells us that families are struggling to get veg into their kids for all sorts of reasons. Our eLearning platform uses the latest evidence from a range of different experts in a gentle and inclusive way to support parents and carers.

“We are excited to deploy eLearning into a public health challenge and as it is low cost to us and 100% free to users, we believe it will be an effective way to reach the many families who would benefit. We’re asking others working to improve children’s dietary health to share this resource with anyone who they think would benefit.”

Veg Power is calling for the support of local authorities, schools, community groups, GP surgeries and other individuals and organisations supporting children’s dietary health to help get details of the service out to those who would benefit.

The eLearning platform is available at: www.simplyveglearning.org.uk.