Veg Power joins forces with Aardman to get children eating more veg
The two-year agreement involves the creation of Shaun the Sheep branded resources across Veg Power projects. According to research, almost a third of primary schoolchildren (29%) are eating less than one portion of vegetables a day.
Dan Parker, chief executive of Veg Power, said: “Our mission is to get the UK’s kids eating more veg as current consumption levels are far too low, putting the health of our nation at risk.
“We’re confident that this collaboration will help us reach even more children and their families through the creation of outstanding and engaging resources that will encourage even the most reluctant veg eaters to give them a try.”
The first collaborative project involving Shaun the Sheep is currently running in schools within the London Borough of Lambeth. The first vegetable of focus is peppers.
All participating children will be provided with a Shaun the Sheep-themed puzzle and activity pack designed to engage children on peppers. Research shows that eating a variety of different-coloured vegetables and fruit, helps to ensure children are getting enough vitamins, minerals and fibre.
Rachael Peacock, senior brand manager at Aardman, added: “Shaun’s links to the countryside and farming make him an authentic ambassador and we hope the programme encourages children not to be sheepish and try the whole vegetable rainbow.”