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Vimto challenges the UK during National Slush Month

03 May 2019
National Slush Month, sponsored by Vimto Out of Home, kicks off this week (May 2019). To mark the occasion, it has launched the first in a series of social media competitions, part of an above-the-line campaign to get the nation celebrating slush.

Vimto Out of Home is on a’ mission’ to get more people than ever choosing frozen drinks. It has teamed up with some ‘top social media stars’ to encourage people to share their best #slushface for a chance to win an iPad.

Peter Robinson, Brand Manager, Vimto Out of Home, said: “We’re excited that National Slush Month is finally here, and that we’re kicking off proceedings with a range of fun challenges to get the nation talking and enjoying slush.”

The competitions, designed to drive footfall into outlets, as well as pubs, bars and restaurants, have been inspired by the ‘unique’ sensation slush provides. To take part, consumers simply need to purchase either a Starslush or FRYST iced cocktail drink, capture their ‘#slushface’ and upload the selfie to Instagram with the hashtag.

The #slushface challenge launches the series of competitions taking place throughout May, which form part of a widespread National Slush Month social campaign.

The campaign is expected to reach 2.2 million people and will be supported with ‘eye-catching’ POS in venues up and down the country.