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Now the wholesaler has launched a new campaign for Christmas that offers independent foodservice operators the opportunity to unlock a bonus reward of up to £1,000, alongside hundreds of seasonal promotions and cashback ideas.

More than 10,000 customers have signed up for mybrakes rewards. Brakes has planted more than 12,000 trees with the Eden Reforestation Project as part of the mybrakes reward scheme.

Leon French, customer director at Brakes, commented: “We’ve worked hard to support our customers over the past few years, starting with our groundbreaking Help for Hospitality campaign. This year we’ve gone even further, creating a really personalised programme with mybrakes rewards, which we’ve enhanced with Christmas offers.

“With challenges across the industry, we hope that the offers that we’ve created for Christmas, including up to £1,000 bonus cashback for independent customers, will make a real difference and help offset some of the additional costs they’ve been facing.”