Younger age groups lead nation’s revival of interest in cooking
The survey, commissioned by the Stilton Cheese Makers Association (SCMA), also found that with 61% were trying new recipes and 60% said they actively looked at ways of livening up everyday meals.
Robin Skailes, chairman of the SCMA and director of Cropwell Bishop Creamery, said: “Despite the frustrations of lockdown as we combat Covid-19, the upside is that we are all cooking more food from scratch, trying new recipes and experimenting with new ingredients.
“We are encouraging consumers to start using Stilton as a versatile ingredient which can inspire and brighten up everyday dishes – from soups to souffles, sandwiches to burgers.”
The survey found that the new-found enthusiasm for cooking rose to 76% among those aged 18-34; looked at regionally it seems those living in London and Northern Ireland are lead the charge.
Over half (59%) said that they were cooking more since lockdown began, with 40% saying there has been no change and just 2% are doing less. The responses also suggest that interest in home cooking is being passed on to younger generations with 42% of households saying their children are also doing more cooking since lockdown began.
The research also reveals that during the Covid-19 crisis, 65% of British consumers are much more likely to buy British produce to support farmers and 55% are more likely to buy British cheese instead of French or Italian cheeses.