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Established in 1985 Fresh Fayre is part of the group of companies known as Fresh Direct UK Limited, incorporating Fresh Fayre, Fresh Direct, M&J Fresh Fish and Seafood and Wild Harvest.

Fresh Fayre is a chilled specialist company offering a wide range of cooked and chilled meats, deli, cheese, sandwich fillings, salads and pulses.  There is also a bespoke sweet bakery range under the name of Whisk and Pinny.

Fresh Fayre uses locally sourced products  where possible and promotes UK products from artisan suppliers.