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At KeepCup the goal was always to kick start behaviour change, from discard to reuse – to deliver a positive global campaign that would change the status quo. KeepCup has grown from a solution to a problem, to define a product category.

Our approach has always been to design a strong and responsible supply chain to reduce waste and energy consumption across our entire business. Local manufacture is a strong building block; it means we invest in the community where we operate, and we reduce the environmental cost of logistics. Local manufacture supports the transition to a circular economy. In 2016 we began production of 12oz Original KeepCups, and now the 16oz Original. The savings are not financial; they are environmental.

We are a BCorp Certified company which means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profits and purpose.

We are members of 1% for the planet which means we are committed to give 1% of our global sales to support charities that support the environment and biodiversity.

We commissioned Edge Environmental to conduce a Life Cycle Analysis by assessing the environmental footprint