Frost will work closely with Steve Loughton who was recently appointed as director of Hoshizaki UK and Ireland.
Frost said: “I have knowledge of and a long standing affiliation with the Hoshizaki brands and the team, and am genuinely thrilled to be taking that relationship to the next level as Director, Sales and Chain Accounts.
“As Hoshizaki and Gram now operate under one united corporate identity and the business continues to scope out its UK growth, I am joining at a time of exciting opportunity. With the support of our experienced field and office teams and an exceptional portfolio of category leading products, I know I can make a significant contribution to the future of the company.”
Frost brings over 30 years of experience to the role having held positions including sales director at Manitowoc UK and UK country manager for Wexiodisk, the professional warewashing equipment manufacturer.