The survey commissioned by Yazoo No Added Sugar milk drinks, found the average parent hears the words ‘I’m hungry’ from their children nine times a day, with chocolate emerging as the snack children pester for the most, followed by sweets, crisps, biscuits and sugary drinks.
The research also revealed 77% of parents feel guilty about the amount of sugary, fatty and salty foods they allow their children to eat
A spokesperson from Yazoo Milk Drinks, said: “It can be really difficult to find snacks and drinks that kids will enjoy but that also taste good.
“Parents shouldn’t beat themselves up, offering a treat to top tummies up until tea time is normal, but it’s always better if it has some nutritional value too.”
86% of parents admit to giving in five times a day, with 22% saying they do it for an ‘easy life’.