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Parents give in to pester power 21 times a week
Industry
Parents give in to pester power 21 times a week
06/03/2017 - 14:18
British parents give in to pester power for unhealthy snacks 21 times a week, which equates to 1,092 times each year, according to new research.

The survey commissioned by Yazoo No Added Sugar milk drinks, found the average parent hears the words ‘I’m hungry’ from their children nine times a day, with chocolate emerging as the snack children pester for the most, followed by sweets, crisps, biscuits and sugary drinks.

The research also revealed 77% of parents feel guilty about the amount of sugary, fatty and salty foods they allow their children to eat 

A spokesperson from Yazoo Milk Drinks, said: “It can be really difficult to find snacks and drinks that kids will enjoy but that also taste good.

“Parents shouldn’t beat themselves up, offering a treat to top tummies up until tea time is normal, but it’s always better if it has some nutritional value too.”

86% of parents admit to giving in five times a day, with 22% saying they do it for an ‘easy life’.