Robinsons Fruit Shoot launches £1 million campaign to re-educate parents
05 Mar 2020
The drinks company Robinsons Fruit Shoot has launched a £1 million media campaign, to educate consumers on the misconceptions of children’s soft drinks.
Robinsons aims to challenge the perception parents and ‘health conscious’ consumers have about the quantity of sugar and artificial ingredients in their soft drinks.
The fruit shoot company say there is no added sugar and their fruit shoots contain real fruit.
They want to ‘reveal the truth’ on the positive credentials the products they produce boast. The campaign will be launched across traditional channels including out-of-home (OOH), digital and cinema advertisement.
Easter school holidays are the second largest trading period for children’s drinks so the activity of the campaign will be in full force.