Skip to main content



Fresh Food for Now is the home of the UK’s leading sandwich brand Urban Eat, complemented by the No.1 Savoury Pastry Brand – Ginsters. 
With a dedicated team of Food To Go experts, we are here to meet consumer needs and drive your business forward.
Offering nationwide distribution via our 16 regional hubs, we are specialists in delivering tailored and flexible supply solutions whether via traditional van sales or our easy to use pre-order portal system.

Spanning classic best-selling flavours and more on trend adventurous recipes & formats, Urban Eat offer a range of sandwiches, wraps, subs, salads, hospitality platters and hot eats. With our delicious Vegetarian and Vegan inspired sub brand Roots and Gluten Free options available, we are able to help address dietary & lifestyle needs. All these fantastic high quality products are supplemented with tailored marketing support including POS and media to drive awareness and appeal with consumers along the shopper journey. 

Ginsters – As the No.1 Savoury Pastry brand, these great tasting products have become firm favourites of the nation. With a range covering pasties, slices, sausage rolls, pork pies and fried bars, there is a product to meet appetites large or small; as well as recipes developed to meet changing consumer requirements such as Vegan and Vegetarian options. 

Finally, to offer a true one stop solution for your chilled FTG needs, Fresh Food For Now are able to offer a range of complimentary brands. With sushi, fresh fruit, Halal sandwiches and best-selling branded snacking lines including Peperami, Fridge Raiders, Nomadic yogurts and Cathedral City snack packs, we really do have your FTG needs covered.